Zenith, guided by the stars, takes the sky to the highest point, and has been loyal to the brand concept for nearly a century and a half since its establishment, adheres to its unique authentic quality, and insists on illuminating the advanced system with the star of excellence. Table sky. On the occasion of the 150th anniversary of the watch brand, we cordially invited five outstanding brand friends who have crossed the fields of art, technology, media and other fields. Since the birth of Zenith, Leroc, Switzerland has begun a visit to follow the stars and embrace the dream. While exploring the essence of the brand, feel its boldness and unique quality. The five best friends of the brand are outstanding in their respective fields, but never stop at the achievements they have already achieved. They are fearless and clinging to their dreams. This coincides with the brand spirit of Zenith.
Friends of Zenith at the watch factory
In March 2014, the town of Lillak in the Jura Valley ushered in an unusual group of visitors, Zenith brand friends, film star Hu Ge, the first Chinese female entrepreneur to enter space flight, Li Qingqing, IPCN International Media CEO Yang Yuancao, Lenovo Group Vice President Wei Jianglei and Baidu Group Vice President Li Mingyuan and his party accompanied by Zenith Global President Jean-Frederic Dufour to renovate Lishi Watch Factory.
As the only Swiss watch factory still standing in its place for nearly a century and a half, Zenith has taken inspiration from history and is loyal to the heritage of watchmaking. Five brand friends walked through the time corridor to observe the polishing of the components of the legendary chronograph movement El Primero and the processing of various highly complex processes, and to understand the details of watchmaking including decoration and assembly and the amazing steps required by these steps. Patience and professionalism all reflect Zenith’s passion for creating great timepieces. Visiting the scene, Wei Jianglei said with emotion: ‘Zhenlishi has inherited a century and a half of watchmaking skills, and continues to develop the most advanced technology. It is a perfect combination of inheritance and innovation. All this is respectable.’
Friends of Zenith at the watch factory
In the subsequent Baselworld watch exhibition, the live display of Zenith’s representative models for almost a century and a half since the beginning of the 20th century impressed the friends of the brands and marveled at the inheritance of the craftsmanship and the incomparable behind it. Innovative courage, brand friend Hu Ge said sincerely: ‘Zhen Lishi perfectly interprets the three most important elements of a watch: precision, heritage and innovation. It is the best choice for watch collectors. I ca n’t help but look forward to the brand The 150th anniversary will bring surprises. ‘
Zenith, as a pioneer in the unexplored field, has participated in many great adventures in human history, from Louis Breleio’s leap to the English Channel, Gandhi’s peaceful struggle for Indian independence, and company with Felix Bouga Turner completed the legendary skydiving and so on. Those who dare to explore often carry great energy. Zenith cooperates with five brand friends to embody the bold pursuit of freedom and dreams, together seek the guiding stars in their hearts, and present the best timepieces.
Friends of Zenith
Zenith, pioneering spirit from 1865
Founded in Switzerland in 1865, with a long history of 148 years, it is one of the four true Swiss watchmakers.
☆ Brand Value-Orthodox, Fearless, Pleasant
☆ Inventor of high frequency automatic chronograph
☆ So far, it has won 2,333 Swiss Observatory time measurement awards and 1,425 independent timekeeping awards, enjoying the reputation of a true watchmaking expert
☆ The EI Primero chronograph movement, born in 1969, can be called the world’s most accurate and highest frequency automatic chronograph movement, 36,000 revolutions per hour, the time is accurate to 1/10 seconds, and the stored energy value exceeds 50 hours
☆ 297 patents, 180 classic movement types, and more than 600 movement styles have been developed from this
Sincerely invite you to visit the Zenith store and appreciate the full range of Zenith watches:
Shanghai Nanjing West Road Store
Address: 1071 West Nanjing Road, Shanghai
Phone: (021) 5204-2886
Wuhan International Plaza Store
Address: C16, Wuhan International Plaza, 690 Jiefang Avenue, Wuhan
Phone: (027) 8551-3668