Glasutti Original Collaborates With Berlin International Film Festival For Seven Years

At the 67th Berlin International Film Festival, which was held from February 9th to 19th, Glashütte originally launched many new masterpieces. This year, the German watchmaker sponsored the Berlin International Film Festival for the first time as a major partner, and also founded the Glashütte Original Documentary Award-a seven-year collaboration, crowned today, Glashütte The original pays tribute to the filmmakers who always insist on themselves and move forward. During the film festival, Glashütte Original welcomed artists, journalists, and guests from the film industry in the Golden Bear Lounge. In the VIP room and select Glashütte original retail stores, visitors also saw the new Sixties Iconic Square Collection – the series shines for the first time during the Berlin International Film Festival Debut.

The red carpet moments of the 67th Berlin Film Festival

New milestones for the film festival

Film Festival Jury and Thomas Meier, Glashütte Original CEO

Deep images, thought-provoking topics, fearless heroes: this is the essence of documentary art. This year, Glashütte Original teamed up with the Berlin International Film Festival for the first time and presented awards. The newly created Glashütte Original Documentary Award is the highest point since the establishment of a partnership between the Saxony watchmaker and the Berlin International Film Festival in 2011. The best documentary prize is € 50,000 and will be officially presented at the official awards ceremony on February 18th at the Berlin Film Palace. The jury consists of three industry professionals: film critics, film festival president Daniela Michel (Mexico), Oscar and Pulitzer Prize winners, journalists, producers Laura Poitras (USA), and award-winning director Samir (Iraq /Switzerland).

The jury has nominated 16 documentaries, all produced from participating in the 2017 Berlin International Film Festival Competition, Berlin Special Screenings, Panorama, Youth Forum, New Generation and Perspective German Film Units. All films will have their world premiere during the Berlin International Film Festival, and award-winning documentary directors and producers will receive bonuses and glory trophies hand-crafted by the Glashütte Watch Factory. ‘This award is of special significance to the documentary industry and a great incentive for filmmakers. In order to complete a filming project, they sometimes have to take risks that many ordinary people cannot imagine,’ said Dieter Kosslick, president of the Berlin International Film Festival.

Start a new journey together

Glashütte Original Six Gold Square Watch on the Red Carpet

The new film award created by Glashütte Original is not only to celebrate the seven-year partnership, but also to celebrate the first time as a major partner to sponsor the festival. Thomas Meier, Glashütte’s original CEO, said: ‘There are many similarities between the art of watchmaking and the art of film. We are passionate, pursuing precision and advanced technology, and have high requirements for beauty and aesthetics. We work with every Berlin International Film Festival sincerely-this is our pride. It is important for us to expand this extraordinary partnership. Today, as a film festival’s main partner, we look forward to enabling Berlin Films The festival’s multiple charms and Glashütte’s original elegant style complement each other and shine. ‘

Glashütte Original Gold Six Zero Watch

This year’s protagonist is the Sixties Iconic Square Collection, a gold-plated six-square series watch. This colorful and special series originally created by Glashütte will be launched during the film festival. The watch incorporates design elements from a special era, and this time it shines on the red carpet and catches the eye. The collection is on display in the Golden Bear Lounge, the first time a Saxon watchmaker has shown it to the film industry and all its distinguished representatives. It is a great honor and pride for watchmakers to combine the legendary style of Glashütte’s outstanding original watches with the legendary wrists.

Glashütte Original Watchmaking Stand in the Golden Bear Lounge

Whether at a celebration at the Berlin Film Palace or in its surroundings; whether in the Golden Bear VIP Room or various events in Berlin: Glashütte Original is the 67th Berlin International Film The festival has created an unprecedented atmosphere of elegance. The pursuit of authenticity and self-remembering style not only shows the dazzling brilliance of the film festival, but also highlights the elegant elegance of the watch brand.

Catatrava Series Of Patek Philippe The Second Important Model In History

In the previous article, we took everyone to review the historical origin of the Patek Philippe Calatrava series-Ref.96 watch. Today, the original model introduced in 1932 has become a design icon, and subsequent Calatrava watches have been derived from it. The original Ref.96 watch emphasized the form and function of the Bauhaus concept, providing a blueprint for the ultimate formal watch, and has been repeatedly borrowed from Patek Philippe and other brands. In this article, we will learn more about some of the most famous and collectible Calatrava watches in history. It should be noted that the following list is not an exhaustive list, but the representative I think is the most symbolic.

Patek Philippe Calatrava Ref.565 and Ref.570 watches
Patek Philippe Calatrava Ref. 570 watch

 

 
   Although the original Ref.96 watch is perfectly proportioned, it has a ‘fatal’ flaw: the case size is only 31 mm in diameter. Although small-sized cases were common at the time, 31 mm was still too small. Recognizing this, Patek Philippe launched the Calatrava Ref.565 and Ref.570 watches in 1938. These two models are identical in design to the Ref. 96 watch, but the case diameter has been enlarged to 35.5 mm, which was considered ‘oversized’ at that time. The Ref.570 watch is very popular and has been in production for 30 years. It is mainly made of precious metal and is equipped with different types of dial designs.

   The Patek Philippe Calatrava series Ref.570 is also equipped with a ‘coin edge’ case, angular bezel and integrated lugs. Like the Ref.96, this model also has many variations: the central second hand; the small second hand (at 6 o’clock); the classic dial with stick-applied hour-markers; the subdivision dial; even the two-tone dial with Breguet-applied hour-markers (this Probably one of Patek Philippe’s most iconic designs). Most of the Ref.570 variants are equipped with the same 12-120 movement as the Ref.96.
Patek Philippe Calatrava Ref.565 watch

 
   The Patek Philippe Calatrava series Ref.565 watch has also become more practical, and its style seemed unique at the time. This is one of the earliest models produced by Patek Philippe in stainless steel (although there are also some variants that use precious metal materials). At the same time, the Ref.565 watch with screw-in case has become the first large-scale waterproof timepiece of the Calatrava series. The design of the case is also slightly different, the case, bezel and lugs are integrated (the bezel of the Ref.570 watch was added later). In comparison, the Ref.565 watch is more angular, sportier and quite modern (considering that it was created almost 80 years ago). Like the Ref.570, the Ref.565 also offers a variety of designs: central seconds; small seconds (at 6 o’clock); fluorescent dials (partially military-style); zone dials; Breguet digital hour markers, etc. Wait, and equipped with the same 12-120 movement.

   Thanks to the larger size and timeless design, the Ref.565 and Ref.570 watches are still well adapted to today’s taste requirements. Today, collectors’ favorites are watches with oversized Breguet digital hour markers and two-tone dials. Rare and rare, these watches are very attractive and occasionally appear in auctions, often at high prices.
Patek Philippe Calatrava Ref. 2526 watch

 
   The Patek Philippe Calatrava series Ref.2526 was introduced in 1953 and is one of the earliest automatic watches of the brand (if Ref. 2552 is left out, ‘one’ can be removed). The Ref.2526 watch has a diameter of 36 mm and is equipped with a screw-down case and a double-faced enamel dial. The total output is less than 600 (note: the diamond-set model has a standard metal dial, not an enamel dial). Ref.2526 watches are mostly made of gold, but there are also a few applications made of rose gold, white gold or platinum. All Ref.2526 watches are equipped with Calibre 12-600AT, which is Patek Philippe’s first self-winding watch movement (apparently, the automatic movement was not yet standard in the early 1950s). Equipped with the brand’s patented Gyromax balance wheel and 18K yellow gold rotor (also the first retouched rotor in history).

   It should be noted that since patented in 1952, the Gyromax balance has been used in all Patek Philippe watch movements. The Calibre 12-600AT is considered by many to be one of the best automatic movements in history. Patek Philippe is very confident in its quality. As stated in the Ref. 2526 watch manual, the maximum daily error is no more than 1 second. Imagine that in 1953, there were no CNC machine tools to reduce part tolerances and no advanced computer-controlled tools to adjust the movement, but the timepieces handmade by Patek Philippe watchmakers exceeded the existing certification standards.

   In terms of design, the Ref. 2526 watch has been slightly improved, more in line with the trends of the 1950s. The case was changed from ‘coin edge’ to ’rounded edge’, and the bezel changed from a flat, angular design to a convex design. The dial is still decorated with faceted rod-shaped hour markers and toffee hands, and a small seconds dial at 6 o’clock is very similar to the original Ref.96 watch. The Ref.2526 watch is more modern in proportion and better interprets the art of time. In addition, the crown of the Ref.2526 watch is engraved with symmetrical ‘PP’ instead of the Calatrava cross we used to see. Considering the internal movement and the fact that the first automatic watch, the Ref. 2526 watch can be regarded as an important milestone in the history of the Calatrava series and Patek Philippe.
Patek Philippe Calatrava Ref. 3520 watch

 
   By the early 1970s, Patek Philippe had created a variety of Calatrava watches. In 1973, a design that would be closely related to the series in the future-the Paris nailing. In a way, this decoration has deviated from the Bauhaus principle that shaped the original Ref. 96 watch, because the Paris studded bezel has no function. However, the Paris studded bezel with simple round case and straight lugs is absolutely stunning, and this decoration further enhances the classic charm of the Calatrava collection. It is equipped with a Cal. 177 manual winding movement, which only provides the time and minute display function, but the dial design is full of changes, with both Arabic and Roman numerals. This design is extremely popular and is still in production today, with the latest models Ref. 5116 and Ref. 5119.

   Although the Paris-studded watch on the bezel is the most sought after, Patek Philippe has also created more classic Ref. 3520 watches, some of which have flat bezels. With these watches, we can trace back to the origin of the Calatrava series, the timeless charm of Patek Philippe timepieces.
Patek Philippe Calatrava Ref. 3960

 
   In 1989, Patek Philippe celebrated the 150th anniversary of the brand and launched several special commemorative timepieces, including Ref. 3960, which was also the first military watch in the Calatrava series. The design of the Ref. 3960 watch still follows the basic principles of the Calatrava series, but everything from straight lugs and turban-type crowns to rare enamel dials and printed Breguet numbers, to blue-steel hands and attached seconds dial, all make Ref The 3960 watch looks particularly different. The case diameter is 33 mm, and although it is equipped with a double cover, it is only 8 mm thick.

   The reason why Ref. 3960 is an officer’s watch is because it is equipped with a solid, polished hunter-style case back. Opening this bottom cover, you can also see a bottom cover engraved with anniversary patterns and words. Further down, there is a built-in 215 manual winding movement, which is assembled from 130 parts and provides a 44-hour power reserve. Historically, Patek Philippe produced a total of 2,000 gold models, 150 platinum models, and 50 platinum models. In the Calatrava series, Ref. 3960 is neither a technical achievement nor a representative of the first test cry; but it must be acknowledged that it is one of the most elegant and one of the most modern models worth collecting, especially the platinum and platinum models.
One of the Patek Philippe Calatrava series founding blueprints Ref.96
Patek Philippe’s Calatrava series is three unified and diverse modern models

Breitling Overseas Ocean Watch First Class Luxury Ocean Trip

The Breitling Transocean Chronograph’s thin, low-profile case is equipped with Breitling’s own 01 movement, has strict Swiss official observatory certification (COSC), and can be transparent Watch the sapphire case. Breitling Transocean Chronograph
    Breitling reinterprets the classic design of more than half a century with clear modern elements, loads the high-performance ‘Breitling Engine’ for the simple and smooth ‘body’, and enjoys a first-class luxury overseas journey on the wrist. Breitling Transocean Chronograph’s slim and low-profile case is equipped with Breitling’s own 01 movement. Like all movements of the brand, it has strict Swiss official observatory certification (COSC) and can be seen through the transparent sapphire case back. Watch and play. The dial is clear and easy to read, and every detail is perfect. The three-dimensional hour markers and chronograph are carefully embedded and decorated with ‘snails.’ The 18k gold capital letter B is accompanied by the Breitling logo. Sign.

Party Of Silverwing: Deserve The Name Of Iwc Friend

Using ‘Indian Whiskey Charlie’ as the exclusive air code, opened the first head-to-head confrontation between Zhang Ruoxing and Zhang Junning’s ‘Silver Wing’. They have a common pursuit of Yunxiao, and thus have reached the highest tacit understanding. The two are fit for movement, just like two Spitfire fighters staggering across the sky, inspiring each other and partnering with each other.

   Silverwing CP
   He is a dreamer chasing freedom; she is a fearless and courageous adventurer. The spark of Zhang Ruoxin and Zhang Junning comes from the common love of 33,000 feet. In the pursuit of flying and dreams, the two are just like two silver-wing Spitfire fighters speeding up in Skyrim, and they are engaged in a close match. Their stories are bloody, surging and desirable. The IWC Spitfire Pilot Series timepieces worn on the wrists strengthen their wrestling with a strong aura.

Brand friend Zhang Junning wears IWC Spitfire pilot automatic watch
(Model: IW326802)
Brand friend Zhang Ruohuan wears IWC Spitfire Pilot World Time Zone Watch ‘Longest Flight’ Limited Edition
(Model: IW395501)

   Best partner
   The encounter between the IWC Spitfire Pilot World Time Zone Watch ‘Longest Flight’ limited edition and the Spitfire Pilot Automatic Watch is a collision between precision craftsmanship and bronze aesthetics, each maintaining its own independence but complementing each other. Under the seal of time, it is new.

Brand friend Zhang Junning wears IWC Spitfire pilot automatic watch
(Model: IW326802)
Brand friend Zhang Ruohuan wears IWC Spitfire Pilot World Time Zone Watch ‘Longest Flight’ Limited Edition
(Model: IW395501)

THE DREAM TAKES FLIGHT.
Create the dream of Feifan

The Perfect Match Between Fine Watchmaking And Fine Jewelry

The Rendez-Vous dating series presents three new watches, elegant and timeless, once again showing the perfect fusion of fine watchmaking and fine jewelry. These masterpieces fully reflect Jaeger-LeCoultre’s professional watchmaking philosophy and its unique and rare craftsmanship (Métiers Rares®), such as guilloché patterns, gem setting and decorative arts. The three new Rendez-Vous dating watches feature classic styling and a number of avant-garde watchmaking elements. The brand reinterprets several functions designed specifically for women, continuing the diversity and refinement of this series since its launch. The Rendez-Vous dating series rotates day and night to accompany women around the world through every precious moment.

Jaeger-LeCoultre Rendez-Vous Tourbillon

Jaeger-LeCoultre Rendez-Vous Tourbillon
Complex functions adorned with precious stones
   The new Rendez-Vous Tourbillon tourbillon watch gives the wearer a charming charm, with a colorful appearance, emitting a confident light. At 6 o’clock, the complex device of the tourbillon can be seen, which consists of multiple hand-decorated gears. The balance wheel seems to be suspended in mid-air, and it rotates once in the frame every 60 seconds, providing a continuous stream of precise amplitude for the Jaeger-LeCoultre 978 automatic winding mechanical movement.
Centuries of Witnesses
   In addition to the tourbillon, the watchmakers in the Grand Workshop carefully interpreted every new design, and the complicated device of this watch was dazzling. Bright and brilliant cut diamonds surround the entire bezel, which is full of poetry; and the center of the dial and the tourbillon are also set with diamonds, which complement the bezel. The fine decoration passed down from generation to generation by the watchmakers of Jaeger-LeCoultre, fully embodies the long tradition and profound connotation of rare crafts (Métiers Rares®). The 215 hand-set diamonds on it are carefully crafted by watchmakers in the Métiers Rares® workshop.
Rose gold with iridescent mother-of-pearl, exquisitely charming and charming on the central dial of the new Rendez-Vous Tourbillon date tourbillon watch. Precious materials make the watch a shining jewel on the wrist, witnessing every minute and every second.

Jaeger-LeCoultre Rendez-Vous Celestial

Jaeger-LeCoultre Rendez-Vous Celestial
Dazzling star lights up great design
   Two works equipped with Jaeger-LeCoultre 809/1 mechanical movements are a new interpretation of the Rendez-Vous Celestial date series star watch, and show the iconic functions in line with this series. The watch has a constantly running mysterious star, which reminds the time of the next date.

Jaeger-LeCoultre Rendez-Vous Celestial
Fine Timepieces & Fine Jewellery
   The starry dial highlights the ultimate femininity of complexities, complementing the dazzling bezel, the bezel is set with gradual pink sapphires and amethysts, or the brilliant-cut diamonds. The dial presents changing constellations and signs of the zodiac, set against rose gold or silver enamel. A dazzling star on it shines against the entire starry sky.
   The precious gem setting, the enamel flower-shaped figures and the twelve constellations show the long tradition of rare crafts (Métiers Rares®). The gemstones on the watch shone brightly, and still dazzled when the night fell.
   The Jaeger-LeCoultre workshop launched this series for the first time in 2012. Its three latest watches are also extraordinary incarnations of high jewelry, embellishing the wrist with elegance, time passing, and brilliance still. The unique design of the Rendez-Vous dating watch series makes people can’t help but explore this timepiece full of surprises and innovations. Precise mechanical movement, precious gem setting, delicate decoration and charming flower-shaped figures together turn into this feminine Rendez-Vous dating watch.

Perfect Pursuit Three Lange Watch Recommendations

After forty years of silence, Lange once again reinvented glory in the field of watches with its superb technology and high-quality hand-made. Adhere to the production philosophy of mechanical precious metal watches, so that its quality and price remain high. After being reborn, Lange has won more than 160 international awards, and has also increased the reputation of ‘Made in Germany’ in the watch industry.
Lange 1815 MOONPHASE 212.050

Watch series: EDITION ‘HOMAGE TO F.A.LANGE’ series
Movement type: manual machinery
Case material: 18K yellow gold
Strap Material: Crocodile Leather
Domestic public price: ¥ 204000
Watch details: 18K rose gold watch

Watch series: Cabaret series
Movement type: manual machinery
Case material: 18K rose gold
Strap Material: Crocodile Leather
Domestic public price: ¥ 219000
Watch details: 1 watch series 101.033 18K rose gold watch

Watch Series: Pocket Lange Series
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Domestic public price: ¥ 242000
Watch details: is not too big in men’s watches, 10 mm thick, with 18K rose gold as the case material. The dark gray round dial adopts an eccentric design. The time reading dial is designed on the left side of the watch. The date display window is at 1:30, the power indicator at 3 o’clock, and the small seconds at 4 o’clock. Using a movement manufactured by Lange, the model is Cal.L901.0, with a diameter of 30.4 mm and a thickness of 5.9 mm. It oscillates 21600 times per hour. It uses 53 gems and a total of 365 parts. It provides 72 hours of power storage. Dark brown alligator strap with 18K rose gold pin buckle. Back-through design, water-resistant to 30 meters.
Summary: As one of the representatives of German watches, Lange, with its high standards, pursues the perfection of ‘perfect craftsmanship’, forcing Swiss watch manufacturers to respond to high standards. Lange, which has made a comeback, has been continuously developing movements since the 1990s to provide lasting power to watches. I believe that the wristwatches recommended today will make you feel a little moved.

Breitling Montblanc Legend Series Watch

A place, a legend. This is the legendary history of the brand and the spirit of timepieces inherited from the Breitling Montbrillant.
末 La Chaux-de-Fonds at the end of the 19th century has become the center of watchmaking in Switzerland and around the world. In 1892, Breitling’s founder Léon Breitling relocated a large-scale, fully-equipped watchmaking factory to Montbrillant in La Chaux-de-Fonds. For nearly a century since then, Montblanc Avenue has witnessed Breitling’s great inventions and legendary innovations in the field of precision timepieces: the first independent timing button (1915), the first timekeeping and zeroing function to be separated Independent chronograph button (1923), the first dual independent chronograph button (1934) and the first self-winding chronograph (1969); also witnessed the legend of Breitling taking off alongside the world aviation industry course.
To commemorate this great location and this legendary history, Breitling launched a chronograph series named ‘Montblanc’, including Montbrillant 01 Limited (Montbrillant 01 Limited), Montblanc 47 Watch (Montbrillant 47) and Montbrillant Datora. Pay tribute to tradition with classic design and extraordinary precision timepieces!
Breitling Montbrillant 47, 2011 New!
The 2011 new Montblanc 47 Chronograph created a 47mm large-size design, with an oversized dial that was magnificent. The unique integrated design of the stainless steel bracelet and case makes the lines smooth and natural. The novel ring-shaped cumulative chronograph and silver scale zone set off the unique charm of the black dial. Limited to 2,000 stainless steel models and 500 stainless steel and rose gold models, this watch is unique among the brilliance Breitling watches and is memorable.
Breitling Montbrillant Datora
The most prominent feature of the Montblanc large chronograph is its unique date display method-the date is indicated by a red half-moon hand, and the day and month are displayed by two adjacent windows on the dial; the unique design is inherited and sold well in the 40s A tribute to the famous Breitling Datora watch. At the same time, it has a number of practical functions, such as a speedometer, an independent display of 24 hours of military time, and the time zone of the world’s major cities.
Breitling Montbrillant 01 Limited Edition (Montbrillant 01 Limited, 2011 New!)
For the first time, Breitling carried the high-performance 01 movement independently developed by the brand on the Montblanc Chronograph, launching a new limited edition-Montblanc Chronograph 01 Limited Edition, which opened a new chapter in Montblanc history. Breitling 01 movement is made by revolutionary assembly technology, with a power reserve of more than 70 hours, and has the Swiss Official Observatory Certification (COSC), which is the most reliable and efficient automatic winding chronograph movement. Through the specially designed sapphire transparent case back, Breitling movement 01 and its column wheel device and unique structure at a glance.
In appearance, whether it is the classic Breitling circular flight slider or the retro capital letter ‘B’ made of 18K gold, it symbolizes Breitling’s legend in the aviation industry and watchmaking. The watch is available in a limited edition of 2,000 stainless steel and 200 red gold, with a unique and unique number engraved on the case at 9 o’clock.

Mechanical Myth Of Quartz Falling Watchmaking Empire

As a child, the wealthy people in China always loved to bring a Rolex gold watch to swagger across the market. When I grew up, I found that celebrities on the Internet did not wear watches, and in recent years From the sponsors of major sports events to the interstitial advertisements of various magazines, watch brands of all sizes are full of them, and the consumption goals of rich men are aimed at watches. So this ‘time tool’ symbolizing status became a sought-after luxury. China has ushered in an era of watches. China has ushered in an era of watches
Quartz watch vs mechanical watch
Before we explore deeper issues, it is necessary to briefly popularize the concepts of quartz and machinery, so that readers can better sort out the entanglement between the two forces.
Quartz watches:
Representative forces: Japanese watches
Watches are mainly divided into mechanical watches and quartz watches. The quartz watch is quartz watch. The use of quartz crystals in watches is a modern invention. The first quartz watch first appeared in 1969. During the year, Seiko Japan discovered how to make quartz into a tuning fork. Quartz is an electric-powered watch. He has the advantages of low cost, large output and high precision, which makes it a brilliant and brilliant stroke in the history of watches.
The mechanical watch is more durable and has a thick cultural sense, which makes him have the characteristics that quartz watches cannot surpass.
Mechanical watch:
Representing forces: Swiss watches
The watch that runs on the winding mode of the mainspring is a mechanical watch in English. The low production error is larger than that of a quartz watch, and the manufacturing cost is high. The production cycle is long, but the mechanical watch is more durable and has a strong cultural sense Make him have the characteristics that quartz watch cannot surpass.
Quartz and mechanical competition:
Quartz Revolution
In 1969, Japan’s Seiko launched the first commercialized quartz watch 35SQ Astron in Tokyo, which opened the prelude to the quartz revolution and transformed the watch from a luxury product to a crystal fine commodity that everyone can afford.
The 1970s were the most painful and difficult days in the history of Swiss mechanical watchmaking. Cheap quartz watches flooded, flooding the world’s watch market, occupying the market share previously enjoyed by mechanical watches. The cost of a mechanical watch can never be as low as that of a quartz watch. Therefore, the price war is destined to end in the failure of the great mechanical watch family.
Swiss watch brands went bankrupt, and Japanese quartz watches led by Seiko began to dominate the market on a large scale.
最 The darkest period of the Swiss watch industry: 1964 and 1967, 1970.
In 1964, Omega, which had previously held 17 times the exclusive right to the Olympic Games, was defeated by Japan’s Suwa Seiko and missed the Olympic Games for the first time;
In 1967, in the Swiss watch chronograph competition, Seiko watch even ranked 4 to 10;
In 1970, Seiko watch broke 9 technical records in the competition with Swiss watch.
的 In the 10 years after 1970, Swiss clocks entered a crisis of collapse: Swiss watch exports fell to 30.7% in 1975, while employees fell from 900,000 to 300,000 in the first five years of the early 1980s.
Nicholas G. Hayek
‘Time Bandit’ Counterattack
Then, although the revolution in quartz technology brought a painful blow to the Swiss, the mechanical watch hasn’t faltered since then. One person’s appearance changed all this. His name was Nicholas G. Hayek …
In 1969, Japan’s Seiko Co., Ltd. discovered that a quartz crystal can be made into a tuning fork and used on clocks. The world’s first quartz watch was born. The use of quartz crystals enables watches to be produced in large quantities, not only at a much faster rate than before, but also at a lower price. The cheap Japanese quartz watch swept the world at a rapid speed. The 100-year-old Swiss mechanical watch manufacturing industry suffered a catastrophic disaster. The export volume fell sharply, from 82 million to 31 million. Nearly half of the watch and clock companies closed down.
At the time, Hayek, the ‘outsider’ at that time, felt very uncomfortable, so he came up with a bold plan and set up a Swatch Group. Hayek decided to use his own way of dealing with his own body and produce cheap quartz watches against Japan. Soon, engineers developed a quartz watch with only 51 parts (100 fewer parts than Japanese quartz watches). This not only reduced the failure rate, but also greatly reduced the cost of watchmaking. Finally, it cost $ 50. sell.
This watch, named Swatch, is not just about winning by price. Hayek introduced the concept of ‘second watch’ into this new watch. 12 million were sold in 1986. Hayek successfully proved two things: one is that Swiss watches can compete with Japan in the low-end market, and the other is that watches are turned into fashion accessories. After playing this beautiful counterattack, Hayek will include a large number of Swiss watches including Omega, Longines, Tissot and so on. He eventually built a perfect watch empire.
Nicholas G. Hayek’s achievements:
• Strategically launched the Swatch.
• Provides watch movements and components for the Swiss watchmaking industry, helping the Swiss watchmaking industry achieve its revival in the 1980s.
• Continue to develop and enhance watch products and brand image of Breguet, Omega, Rado, Longines, Tissot and other brands.
• Achieved annual sales of more than 4 billion Swiss francs, keeping the Swatch Group in the top position in the global watchmaking industry for a long time.
• Promote the Breguet brand new life. In his role as President of Breguet, Mr. Hayek spent less than four years returning Breguet to the ranks of top luxury watches.

History Extension Panerai Luminor 1950 Series Titanium Dlc Watch

Historical origins make up the rich heritage of the brand, including Florence, the birthplace of the brand, excellent Italian designs from the 1930s to 1950s, and watches designed for the Italian navy commando to perform underwater missions. The watch is equipped with ‘Made in Switzerland’ precision machinery, reflecting the watchmaking brand’s heritage of advanced watchmaking technology for centuries, while constantly breaking through the exemplary personality. Let’s enjoy the new products launched by Panerai at this year’s Asian Horological Fair.

   In 2002, Panerai released the first Luminor 1950 watch (PAM00127). The watch fully complies with every detail of the original design, becoming a collector’s treasure. As for the first contemporary watch equipped with a crown and bridge protection device, it was released in 1993. The design was slightly modified from the original version and developed into today’s Luminor series. Therefore, the Luminor case is inspired by the contemporary history of Panerai; the Luminor 1950 case tells the legendary story of the commando’s heroic mission, which is closely related to the brand’s past history.
   Watch House Watch Special Report team will continue to send you the freshest and most up-to-date watch information. If you want to know more about the 2015 Hong Kong Watch Fair, please pay attention to the report topic of ‘Watches and Miracles’.

Exquisite And Delicate Enamel Watches Are Available For 10,000 Yuan? Seiko Presage Qibao Enamel Watch To Help You Realize Your Dream!

When we talk about enamel watches, the first instinct is usually expensive. This centuries-old decoration method that has existed in the watch industry is one of the top representative skills of combining watch with art. The enamel is warm and changeable, and the masters and creativity of the painters always create a wonderful whimsical world for enamel watches. However, due to the time-consuming and laborious production, the craftsmanship is exquisite and delicate, plus the firing process. The medium failure rate is extremely high, which is one of the reasons for the high price of enamel watches. However, Japan SEIKO Seiko broke this convention with the PRESAGE series of enamel watches. This series of enamel watches use Japanese traditional enamel manufacturing methods, and cooperate with local national treasure masters to produce quality and achievements that can be regarded as Swiss wrists. The works of table enamel craftsmanship are even more surprising, but the price is less than 20% or even 10% of the price of Swiss enamel. Presage limited edition white enamel watch From the original limited edition sale in Japan, to the strong demand from global watch friends later (pressure?), Presage limited enamel watch finally began to sell to the outside world, and each new work The popularity of the announcement and launch of the instant spike proves that this series of watches has gained a lot of recognition and great success in the market. The Presage blue enamel ‘Yuemi’ limited edition watch, launched in 2017, is limited to 1500 pieces worldwide. As soon as it was sold, it immediately caused a buying spree. From the beginning, the white enamel interviewed the water temperature, and the blue enamel surface blended into the Japanese cultural image that SEIKO is best at. This time, Seiko found Nagoya in the Ando Qibao shop, a professional manufacturer with more than 100 years of history. Hanging the dial layer by hand, it is developed in accordance with SEIKO’s high environmental protection standards, safety standards and EU RoHS regulations. The lead-free glaze is specially developed and fired at 800 degrees Celsius. Different from the single color and gloss of the previous enamel surface, the Qibao enamel technique combined with the polishing process is more difficult, because under the test of the fire, the uniformity of the color is not easy, and it is necessary to strive for transparency to show the radiation on the faceplate. The difficulty of making the craft can be imagined by the carving machine carving and the change of light and shadow. Presage limited edition sapphire enamel watches launched in 2017, limited to 2,500 mobile savings and three-pin models. This series launched a total of 6R27 self-winding movement power reserve display models (domestic pricing 118,00 yuan), and 6R15 self-winding movement three-needle models (domestic pricing 9,900 yuan), table diameter Respectively 40.6mm and 40.0mm, each limited to 2500 pieces. This time, the uncle’s Presage Qibao burned enamel limited edition watch, which has been waiting for half a year, has finally arrived. I can’t wait to open the box and share with you the fascinating beauty of enamel craftsmanship! No matter in the production of enamel craftsmanship, the overall quality of the watch and the irresistible price, the super cost-effective price of Seiko Presage Qibao enamel watch, it is not only difficult to find opponents in the watch of the same nature in the market, it is more like A great choice for players of enamel watches to realize their dreams.