Market Analysis Rolex Set Sail In 2015 (Below)

Continued from the first part. At the Phillips auction in Geneva, which just ended last month, Rolex set a new world record for 1.325 million Swiss francs. Behind this achievement is the brand’s relentless pursuit of almost paranoid quality of machinery. The new-generation 3255 calibre released at this year’s Pakistani exhibition again pushes precision to the ‘superlative’ standard.
   Rolex’s sixth CEO, Jean-Frédéric Dufour, will officially launch on June 17. Zurich’s Vontobel Private Bank is the first to congratulate the brand on its positioning in the high-end watch market. At the same time, the good news is frequently heard in major auction houses. For many years, Rolex watches have been a collector’s dream, and the results of the recent Geneva auction have proved this statement.
Cosmograph Daytona 6263 Oyster ‘Albino’ chronograph steel watch

Good news from Phillips auction house
   The international watch auction market has always been firmly held by Antigollon, Christie’s and Sotheby’s. This spring witnessed the debut of the Philippe auction house watch department. A new force has quietly risen. The two-day auction sold for 29.6 million Swiss francs, and Rolex contributed a lot.
   In fact, Phillips debuted with the iconic Rolex Day-Date series, a total of 60 pieces, with a transaction price of 6.2 million Swiss francs. These include ‘Big Kahuna’, one of the two remaining Ref.6612 platinum watches in the world, which was sold for 473,000 Swiss francs.
   The second day involved multi-brand high-quality rare watches, and Rolex was still considered an auction star. The Cosmograph Daytona 6263 Oyster ‘Albino’ chronograph steel watch was once owned by Eric Clapton and eventually sold for 1.3 million Swiss francs, setting a record for Rolex watch auction.
New Diary Pearl Lady 34 Jewellery Watch

Relentless pursuit of excellence
   The reason why Rolex was able to achieve a near-fabulous position among many collectors is largely due to the brand’s relentless pursuit of quality. Rolex has always been step by step, cautious, and step by step. However, it is undeniable that every innovation of the brand, although minor, is often decisive.
   Last year Rolex introduced the first self-made Syloxi silicon hairspring in the 2236 movement for the new diary pearl ladies 34 jewellery watch. In fact, in addition to Patek Philippe and the Swatch Group, Rolex was one of the first brands to try to use silicon for watchmaking. More than ten years ago, Rolex established a cooperative relationship with the Swiss Center for Electronics and Microtechnology (CSEM) to work together on the research and development of this project.
   When asked why the Syloxi silicon balance spring was the first choice for women’s watches, Rolex’s explanation was also very simple: the movement loaded with the men’s watch was not equipped with a silicon balance spring, but it worked accurately and met the requirements.
Oyster Perpetual Day-Date 40 New Watch

More accurate top watch
   Rolex unveiled a new-generation 3255 caliber at the Pakistani exhibition in March this year. This movement is also not equipped with a silicon hairspring, and is replaced by a modified blue niobium-zirconium alloy Parachrom hairspring. The stable balance wheel is equipped with four gold fine adjustment screws, which makes the adjustment process extremely accurate. Rolex reduced the thickness of the inner wall of the barrel by half, so as to make full use of the space inside. As a result, the barrel can be equipped with a larger capacity of the barrel, which increases the movement’s power reserve by more than 10 hours.
   Rolex uses the LIGA (lithography, electroforming and injection molding) process to produce the escapement fork and escape wheel of the new Chronergy escapement. This Swiss lever escapement is optimized to increase efficiency by 15% and increase power reserve to 70. More than hours.
New Generation 3255 Movement

   The 3255 caliber has the official certification of Rolex’s highest astronomical observatory and 14 patented technologies, 5 of which are specially designed and developed for the new Oyster Perpetual Day Calendar 40 new watch. According to Rolex, the average daily error in official tests of high-precision chronographs should not exceed a few seconds, while the highest-level chronographs must be more accurate.
   The daily average error of the movement is within the range of -4 / + 6 seconds, which complies with the COSC certification standard of the Swiss official observatory testing agency. The Rolex 3255 new generation movement, according to the brand, claims that the average daily error is only -2 / + 2 seconds . Rolex is always Rolex.