[July 3, 2012, Beijing] Today, the famous Swiss watch brand Tissot debuted in Beijing with new products from the 2012 Basel Watch Fair. In addition to presenting the new products exhibited by Tissot at the 2012 Basel Watch Show to the Chinese media and guests present, Tissot also invited watch collector Ms. Zhou Kaixuan to come to the scene to share with the Chinese media and guests present. The development trend of world clocks and watches, and the time story of brand innovation and development since 159 years of Tissot Switzerland.
Share Legend Time Story
The mid-summer capital, the moat, and the Basel watch exhibition are stunningly majestic. The Tissot 2012 Basel watch exhibition debuted in Beijing. At the beginning of the event, watch collector Ms. Zhou Kaixuan shared with the Chinese media and guests present the development trend of world clocks and watches, the story of Tissot’s 159 brand, and the dazzling new products of Tissot at the 2012 Basel Watch Fair. Ms. Zhou Kaixuan’s remarks led the audience to go back a long time and witnessed the development of Tissot from a small factory in the small town of Lerock, which was originally located in the Jurassic Mountains, to a large global company that now markets more than 160 countries on five continents An extraordinary journey.
Subsequently, the Chinese media and guests present moved to the Story Art Gallery of Time. The art gallery with a rich sense of design is transformed into the historical veranda of Tissot, displaying the art treasures of Tissot leading the world in turn, presenting the shocking charm of colorful lights. The first pocket watch produced in 1853, the ‘banana banana’ curved watch in 1917, the world’s first antimagnetic watch in the 1930s and the Pearl Watch, and the all-wood wrist in the 1980s Wood Watch and Rock Watch, high-tech titanium touch (T-TOUCH) with today’s mirror touch display technology, and other watches in artistic format Presentation, history and reality reflect each other, presenting Tissot’s consistent and innovative spirit, highlighting Tissot’s style as a leader in watchmaking.
Share the glory of the champion
In this exhibition, Tissot presents many new models to the Chinese media and guests this year at the Baselworld: the mother-of-pearl dial, diamond inlays and soft graduated scales are used to interpret flowing elegance. Tissot T-12 series watch; Tissot racing series MotoGP C01.211 mechanical automatic chronograph 2012 limited edition in a fashionable design style; with 13 powerful functions of cutting-edge technology to highlight the ever-changing modern women The charming Tissot Tengzhi elite ladies watch and so on. The Chinese media and guests at the scene not only fully appreciated the beauty of the construction of watch art from these new products, but also experienced the charm of accurate timepieces in seconds.
Among them, Tissot was awarded the classic champion watch of the International Official Astronomical Observatory Watch Contest sponsored by the Swiss Official Observatory Accreditation Organization (COSC)? The Tissot Leroco Series Observatory became the focus of this exhibition . As Mr. Yao Zhongwei, Vice President of Tissot China said in the sharing: ‘It is our great honor to be awarded this honor. This is the joint effort and persistence of all Tissot people; and because of this effort and persistence, we have made Switzerland unique Tissot brand. At the same time, we ca n’t wait to share this good news to all people who love time and love Tissot. ”The Tissot Rock series observatory models are based on the birthplace of Tissot and the current global headquarters location-the mountainous region of Neuchâtel, Switzerland The name of the small town of Rockock perfectly interprets Tissot’s brand concept of ‘innovation and tradition.’ This well-deserved representative of the classic Tissot watch is also a classic legend of Tissot combining extreme precision and artistic aesthetics.
References: Ms. Zhou Kaixuan, watch collector
Zhou Kaixuan, the ‘godmother’ of watch culture communication, a famous watch critic, president and editor-in-chief of ‘Time Square’, ‘VENDOME SQUARE’ and ‘WATCH CALENDAR World Watch Yearbook’. In 1994, Ms. Zhou Kaixuan founded the first watch professional publication in the Chinese-speaking world, ‘WATCH CALENDAR World Watch Yearbook’, which received warm response and support from the watch industry and readers. Later, he founded ‘Time Square’ and ‘VENDOME SQUARE Jewelry Star’, which has become a guide for the watch and jewelry industry. He has been engaged in the spread of watch culture for 15 years and has a large collection of valuable watch and jewelry works.