BVLGARI Bulgari is inspired by true love, taking the Italian ‘Cuore’ (meaning ‘heart’) to give the new series the name BVLGARI-BVLGARICUORE. ‘Cuore’ perfectly fits the rhythm of Italian and symbolizes the endless source of this country’s charming charm.
As one of the oldest motifs, the heart-shaped motif spans the vicissitudes of the sea in 2700, becoming the iconic symbol of Rome, a timeless and romantic city.
In Italy’s centuries-long history, love has produced many outstanding art, architecture and literary hand-offs-Puccini’s classic opera ‘Madame Butterfly’ and Shakespeare’s beautiful love story ‘Romeo and Juliet’ . The new BVLGARI-BVLGARICUORE series draws inspiration from unforgettable love, and uses rose gold to create two pendants, a long necklace and a ring, and adopts a ‘flip-style’ design to highlight the thousands of forms of love.
Innocent love, sacred heart
Since ancient Greek times, people have begun to believe that thought controls logic and the mind stimulates emotions. Today, our accepted traditional heart-shaped design has evolved symbolically for centuries. From the moment Cupid’s arrow hits the heart of a lover, the heart pattern becomes the purest symbol of love.
Its symbolic meaning is always the same: passion is in people’s hearts.
BVLGARI Bulgari is famous for its superb jewellery craftsmanship and bold design. Bulgari is proud to continue the unique tradition of the BVLGARI-BVLGARI series. In 1977, Bvlgari launched the first BVLGARI-BVLGARI watch, creatively incorporating the double logo symbol into the design elements, and then sparked a new design trend.
Since then, this creative move has inspired the collection’s never-ending passion for innovation. The BVLGARI-BVLGARI series has always been faithful to Bulgari’s consistent design style, perfectly integrating a timeless sense of classic history with a unique modern design. Inspired by the circular inscription of ancient coins, the talented Italian jeweler used the Roman inscription ‘family name’ of the family name in the logo design. In each piece of the CUORE series, the BVLGARI-BVLGARI double logo is at its core.
Heart and soul
BVLGARI Bulgari often pays tribute to Roman tradition with modern design, and draws a steady stream of inspiration from its rich historical heritage. Bvlgari created the new BVLGARI-BVLGARICUORE series in rose gold, and presented a hymn to the ancient heart-shaped pattern through a refreshing contemporary interpretation. The center of the pendant uses a clear line design. The two sides of the ring are a double Logo logo and pavé diamonds. The heart-shaped pendant has pavé diamonds on one side and pure rose gold on the other. , Forming four combinations: full diamond version, Logo means ring diamond version, diamond ring rose gold version, and double simple rose gold version, freely match, free interpretation. In addition, against the background of mother-of-pearl, the pendant is more noble and gorgeous.
This series of long necklaces are perfectly connected with a double-sided mother-of-pearl heart design and three layers of rose gold chains of varying lengths. The same ring is designed with a flip-shaped heart design, deducting elegance between fingers, and the wearer can choose double Logo logo or pavé diamonds as the front to wear, conveying the ultimate charm to the lovers. Although the form of love can be varied, any one of the jewels in the CUORE series will be very exciting.