On February 26, 2015, after the expansion of the Italian luxury watch brand Panerai’s Hong Kong store, it was grandly re-opened today.
This Panerai’s world’s largest specialty store is located at 2 Canton Road, one of the most prosperous areas on the Kowloon Peninsula in Hong Kong. As one of the five new concept stores in the world, Panerai’s Hong Kong store and the brand’s Florence history store, Paris, Miami and New York stores follow the same line. They are also born in Spain, studying and working in Italy Designer Patricia Urquiola loves to design. The design is based on Panerai’s timeless design. It perfectly integrates modernity and tradition, interprets the brand’s classic aesthetics and technical craftsmanship, and shows the brand and the relationship between the world in the ocean.
In the early spring season, Mr. Angelo Bonati, CEO of Panerai and the guests present at the bustling Canton Road, witnessed a new chapter in the development of this Italian high-end watch brand in Asia: Mr. Angelo Bonati, CEO of Panerai, Panerai Mr. Julio Sato, Managing Director of Asia Pacific, and Mr. Antonello De Riu, Consul General of Italy in Hong Kong, attended the opening ceremony of the Panerai Hong Kong store and jointly cut the ribbon for this store. VIPs, business partners, and media friends from Panerai Asia Pacific came to witness the ribbon-cutting ceremony.
Panerai CEO Angelo Bonati said, ‘I am proud to announce the expansion of the Canton Road store in Hong Kong, and now it is the largest Panerai store in the world. For us, Asia is an important market with rapid growth. Patricia Urquiola Adhering to the brand philosophy, we have successfully demonstrated our heritage with tradition and our expectations for the future, design, innovation and the pursuit of excellence. Hong Kong stores also have special edition watches unique to the world. During the awake lion dance that symbolizes auspiciousness in traditional Chinese culture, Mier’s foot is full of joy and glory. In addition to praising Panerai’s long-established brand history, Xing Lion’s wonderful dance is also a blessing for the new store. On the evening of the event, guests were invited to attend a Panerai dinner with the theme of ‘Tradition and Innovation’ (When Tradition Meets Innovation). The scene is transformed into an elegant and magical space, which reflects the brand’s long tradition, Italian design and Swiss exquisite craftsmanship. Entering the dazzling LED corridor, guests feel like walking into the time tunnel. The lighting installation was created by world-renowned professional lighting designer Moritz Waldemeyer, who has worked with famous designers such as Zaha Hadid to shape the world-class stage for the London Olympics.
The designer was inspired by the outstanding luminous effect of Panerai’s iconic dial. A ‘magic wall of light’ was set up in the dining area of the dinner, and a special translucent surface was applied to the wall and illuminated the audience. The dining table is also bathed in the gentle glow of LED lights. Vito Mollica, Michelin-starred chef at the Il Palagio restaurant at the Four Seasons Hotel in Florence, prepares dinner for guests. World-renowned chef Mollica excels at adding modern flavors to authentic Italian cuisine, and uses only the freshest ingredients from top handmade ingredients suppliers.
In order to complement the dishes specially designed by celebrity chef Mollica for this feast, Panerai specially invited the world-class female singer Nicole Renaud to present a distinguished singing to the guests. Ms. Renaud has performed at several international events including the Venice Biennale, and has appeared in many films and commercials. Renaud, trained in orthodox vocal music, is actively exploring various avant-garde methods to inject a new modernity into traditional vocal music. Just as Tong Panerai has tirelessly injected epoch-making characteristics into the brand’s original classics in recent years. The dinner was not only set with top-notch dishes and intoxicating music, but guests can also enjoy up-close viewing of three Luminor 1950 special edition watches (PAM00606, PAM00618, PAM00608) specially designed for the opening of Canton Road stores. ‘HONG KONG’ is engraved on the lever position.
The re-opened Hong Kong store is located at the intersection of Canton Road and Beijing Road. The store area has now expanded to 367 square meters, and it is currently the world’s largest store in Panerai. The shop has a unique design, with a corrugated aluminum facade inlaid with a large wall clock with Panerai’s iconic dial. The exclusive store is five floors higher. In addition to the regular sales area, there is also a separate VIP exclusive area on the first floor to provide Panerai lovers with a unique shopping experience. In addition, the specialty store has a customer service center, where professional watchmakers are dispatched to provide customers with watch repair and care services.