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    Panerai Time Writing Story

    The ‘Time-Time Design, Design Time’ exhibition organized by Panerai in cooperation with Triennale Design Museum and Beijing Central Academy of Fine Arts is underway. This exhibition, which will last until April 10, will pass the plastic arts , Photos, videos, and other works, let visitors explore the relationship between time and design.

     What time is it? Does it move forward or reincarnation? What can record time? Is time subjective or objective? You may find the answers to all kinds of questions about time here. At least, it will make you think, or it will be a smile after knowing it.
     For the watch brand that has the most direct relationship with ‘time’, the discussion about the meaning of time has never stopped, but the precise watch worn on the wrist cannot seem to fully explain this philosophical proposition. Panerai’s global CEO, Mr. Angelo Bonati, hopes that this exhibition will allow ‘visitors to travel through time and space to explore the wonderful world of time and space, at least spiritually.’
     How does time pass? Some artists expressed it more ‘decisively’, symbolizing the year of the year with a dated scroll, and the passing day disappeared completely in the paper shredder. Tell people in this way that the past has passed and is no longer of value.
     Time does not always appear rigorous or even sad. The work of artist tefan Strumbel looks a bit ‘heavy.’ Cuckoo clocks, wooden masks, skulls, crosses, all these items representing time are layered together and exaggerated. In some people’s eyes, time does have the ability to devour everything.
    Installation art based on Panerai watch design
     In the color game of Portuguese artist Fernando Brizio, the color is constantly shifting from the marker to the ceramic bowl. In this slow, asymmetric and random way, any object will be unique as a result. Indeed, time will pass Traces are left on everything, but this gift-like gift is unpredictable. We should thank this gift, which makes each of us unique.
     As we continue to explore what eternity is, the work of artists Alicia Eggert and Mike Fleming may give the answer: 30 clocks and 36 black hour and minute hands turning, 12 hours or seconds on a white acrylic plastic plate The words ‘eternal’ are formed on it. But the text effect only lasts for a few seconds, after which the process starts again. The message read from this conceptual device is that eternity is fleeting, and there must be eternity between fleeting.
     Timing tools are often reminiscent of sight and sound. Time passes between clock hands, and people can perceive everything with their eyes; sometimes the ticking of a timer, or the sound of a clock, also reminds that time is flying. Sovrappensiero design studio ‘Scented Time’, through its fragrant and rich flavor, makes people perceive time with the sense of smell. Each of the seven scented candles emits a different scent, which will ignite the next one when burned out in 20 minutes. Perceive time with your sense of smell and decide when it starts. The concept of ‘time’ becomes quiet and romantic.
     The story that Panerai writes with time also needs you to taste it carefully.

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    Swatch Bellamy Payment Watch World Premiere In Shanghai

    On October 14, 2015, Swatch, a well-known Swiss fashion watch brand, joined hands with China UnionPay and Bank of Communications to launch a new Swatch Bellamy watch at the Swatch Peace Hotel Art Center in Shanghai. This watch is another extraordinary creation after Zero One, which has once again broken the conventions of the watchmaking industry. It is unique in that it can realize near-field payment and is currently the industry’s first contactless payment wristwatch. table.

    Event site

     The location of the event was selected at the Swatch Peace Art Center at the intersection of Nanjing Road and the Bund. This legendary building is also a stylish landmark invested by the Swatch Group. It not only feels the charm of the bustling modern city, I also appreciate the extreme unique atmosphere of Swatch.

    Ms. Chen Suzhen, President of Swatch Group China, Mr. Nick Hayek, CEO of Swatch Group, Mr. Chen Zhi, Vice Chairman of China UnionPay, and Mr. Tao Wen, General Manager of Personal Finance Business Department of Bank of Communications (from left to right)

    Speech by Mr. Chen Zhi, Vice Chairman of China UnionPay
     In order to witness this important moment, Mr. Nick Hayek, the CEO of Swatch Group, also attended the scene to show this innovative project to the media and guests present, and cooperated with Mr. Chen Zhi, Vice Chairman of China UnionPay and Mr. Tao Wen, General Manager of the Personal Finance Business Department of the Bank of Communications, signed the cooperation agreement.

    Swatch Bellamy World’s First Press Conference-Signing Ceremony

    Swatch Bellamy’s world’s first press conference-partners wear watches

    Mr. Hayek, CEO of Swatch Group, demonstrates Swatch Bellamy payment watch live
     Mr. Nick Hayek introduced to the media that the watch has a built-in NFC chip and uses high-frequency radio waves to allow electronic devices to communicate within short distances. It is like a bank card that allows consumers to use non-commercial merchants. Contact the POS terminal to realize the payment, while the wrist payment transaction will not consume the watch’s power at the same time, and the watch also has very strong waterproof performance.

    Swatch Bellamy World First Press Conference-Toast Celebration

    Swatch Bellamy payment watch

     The four watches unveiled today fully reflect the fun, color and functionality of Swatch design. In the next few months, this new payment watch will be launched nationwide by this partner and officially launched in January 2016. The ‘ticked life’ of the four watches is only available in China Available. At the same time, Mr. Nick Hayek also said that this series of watches will also be released in Switzerland soon, and cooperate with a Swiss bank and a secure transaction agency, and also released in the United States.
    Summary: Swatch’s bold innovation and unique vision are a golden key to its success. This new Swatch Bellamy payment watch incorporates cutting-edge science and technology, while also continuing Swatch art , Fun, color and simple design style, will inevitably become a fashion trend.