China has become a battleground for global front-line luxury goods.
Surveys from third parties show that luxury goods purchased by the Chinese (both domestic and overseas) exceed one-third of the total sales of many high-end brands.
It can be said that the Chinese hold up a third of the sky for global luxury goods.
However, for various reasons, everyone’s treatment of the pattern of luxury goods in China has been like watching flowers in the mist.
To this end, the “Finance Weekly” under the Southern Newspaper Group conducted a lot of research on the rich, financiers, super buyers, and fashion circles; at the same time, multiple reporters were sent to go to luxury outlets, experience and evaluation services in major cities; and A lot of background data research. It lasted more than a month, and finally released the ‘2013 Luxury China List’ exclusively in October 2013. This is by far the most comprehensive list of luxury goods in China released by the Chinese media.
Under this research system, through the eight dimensions of market value, brand, launch, design, production, marketing, outlets, and services, every top global brand is undergoing a comprehensive review.
The list of research objects includes more than thirty global first-line luxury goods.They are Hermes, Chanel, LV, GUCCI, DIOR, Valentino, PRADA, Armani, Fendi, Burberry, Hugo Boss, Ferragamo, BV, Versace, Coach, Patek Philippe , Rolex, Omega, Vacheron Constantin, Earl, Jaeger-LeCoultre, Blancpain, Breguet, Bvlgari, Harry Winston, Van Cleef & Arpels, Tiffany, Cartier, Hublot, Lange, Tag Heuer.
In the overall list, Dior won the fashion leather goods championship, the second and third place were Chanel and LV.
Cartier won the jewellery and watch category, followed by Omega and Rolex.
In addition to the overall list, the Financial Weekly also introduced five sub-lists, which are
Market value list: LVMH Group won the market value of RMB 604.9 billion; SWATH Group won the market value of jewelry and watch category with RMB 577.7 billion.
Brands and listings: Dior and Cartier have won the kings of fashion leather goods and jewelry watches.
Marketing list: Dior and Chanel, Omega and Cartier top the list.
Design list: Dior, Chanel, Patek Philippe, Tiffany are the most sought after.
Outlets and services list: Hugo Boss and Rolex are the closest.
Financial Weekly ‘2013 Luxury China List’
Fashion leather goods:
9 Salvatore Ferragamo
11 Vanessa House
7 TAG Heuer
8 Patek Philippe
9 Van Cleef & Arpels
11 Vacheron Constantin
14 Harry Winston