Ten years of successful participation in exhibitions, leading the trend of innovation. Chanel (Chanel) in 2003, first participated in the watch industry event-Basel watch exhibition. In the same year, the J12 white watch attracted a lot of attention and caused a sensation, and immediately set off a white boom, which has since become a new color in the watch industry. This year is the tenth time for the brand to participate in the exhibition. Chanel’s newly-designed exhibition venue stands in the high-end watch area at the core of Hall 1. The status of the palace of fine watches. The exhibition hall has three floors, each covering an area of about 500 square meters, and the total area is three times larger than before. Created by the famous American architect Peter Marino, the bright and pure white high walls are matched with the black aluminum base, which is in line with Chanel’s classic black and white aesthetics.
NelChanel exhibited a number of brand new watches this year, in addition to the new Premiere watch series, there are three gorgeous variations of J12 black, white and Chromatic, and new models of Premiere and Mademoiselle Privé. Chanel continues to innovate and interpret classic elements, bringing the essence of the brand’s watches to life.
J12 white watch
NelChanel was originally pioneered in 2003. It creatively uses white high-tech precision ceramics to launch a pure and flawless J12 white watch. It has become a pioneer in the watch industry with its pure white charm, leading the industry to a white wave.
J12 black watch
The J12 black watch, which was released in 2000, is the representative of the brand. It successfully transformed high-tech ceramics into elegant materials, and introduced deep black into the world of watches, creating a new page for watches in the 21st century.
J12 Chromatic watch
Launched in 2011, the J12 Chromatic watch created an eye-catching effect called the ‘fourth primary color’ through the landmark titanium ceramic material, reflecting changes, and adhering to CHANEL’s unique watch aesthetics, adding dazzling new colors to time. .
The dial of the watch is a flawless round with a diameter of 47 mm, and the design without the crown on the side makes the wrist more comfortable. The design and production of this complex function are all under the responsibility of the design team (APRP SA) led by the watchmaker Giulio Papi, who is famous for its superb craftsmanship.
Premiere flying tourbillon watch
In 2012, CHANEL launched the first elegant Première flying tourbillon watch, taking women into the world of advanced complication watches. And for the twelfth Geneva watch awards in 2012, the brand won the best female watch of the year.
Première watch series
In 2013, the new Première watch series was newly launched. With a modern wash chain design style, it successfully re-interpreted the definition of time for women. Under the neat and neat appearance, there is no ticking ticking away every second, giving sufficient space for time; flat and smooth surface, without the narrow constraints of space, everything is possible.
Mademoiselle Privé watch collection
This new jewellery watch series named ‘Mademoiselle Privé’ showcases Ms. Gabrielle Chanel’s favorite totem and the elements that surround her life, opening the door to her private world. Through the skillful hands of top art masters, including enamel painters, sculptors and jewellers, with their ingenious craftsmanship and skills in high-end watches and jewellery making, this new series is the creative legend reinvention page of CHANEL Break new ground.